Portfolio
Campaigns
ENNA Next/ Save on bills, turn on the sun! (Smanji račune, upali Sunce!)
The campaign achieved an impressive ROI of 5,000 percent for the client, and the content was read by more than half a million readers.
Awards: Best Publisher Long-Form Native at “MIXX Awards Croatia” and Green Prix for best green campaign in Croatia
Vukovarsko / Noodles as long as the Danube (Široki rezanci dugi kao Dunav)
For Vukovarsko pivo, I designed an activation to make wide noodles, a favorite local pasta, as long as the Danube in Croatia, as part of the Danube Fest. The news about the longest wide noodles in Croatia was reported by all the media in Croatia, and the project generated 20,000 euros in PR value.
CROHM/BAT / I choose smoke-free (Biram bez dima)
I made a series of video interviews for a workshop on quitting smoking using harm reduction products. At the end of the workshop, half of the participants had quit smoking, and the Ministry of Health contacted the association Biram bez dima to present the results.
Rijeka Gateway / Trg snažnih žena (Strong women’s square)
Rijeka Gateway named its four main container cranes between ship and shore after women who have left an indelible mark on the Rijeka and surrounding area with their work. Almost eight thousand citizens participated in the creation of the Strong Women’s Square in Rijeka, and the initiative was covered by all national media.
Awards: Bronze in the Grand PRix category for public relations for small and medium-sized businesses.
Featured texts
Native reportage
A text from the Zagreb Children’s Home for client PPD
Problem text
Case study of a family living in Zagreb after the earthquake
Investigative journalism
Exposing nepotism in the Zagreb City Administration
Interview
Interview with Natascha Kampusch
Newsletters & magazines
Tourism news & insights
Newsletter for the Croatian National Tourist Board
OnTime
Luxury magazine about watches and lifestyle topics
VIV
Internal magazine of Valamar, the largest Croatian tourist company
Out&About
Lifestyle magazine by Maistra, one of the leading Croatian tourism companies
Ghost writing for C-level
Morena Šimatić
General Manager of Uber
Jeremy Wang
Regional Director at BYD Europe
Burak Baykan
Regional Director of Dogus Group for SEE
Marin Šušnjar
Wolt Croatia CEO
Novel "Djevojka sa slovom više"
“Djevojka sa slovom više” is a romance novel for young adults that went viral in the Croatian book blogging community after its release in 2025. It sold more than 400 copies in the year after its publication, and a second edition of the novel was published in early 2026. The book is also special in that it is one of the few in Croatia where the main protagonist has epilepsy, which is why it was included in Purple Day, the international day of support for people with epilepsy.